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The Follow Up

Consistency compels change


The Follow Up is dedicated to making a stand and taking action against racial injustice - no matter how long it takes.

We are committed to positive change by recognizing companies taking action against racial injustice - and holding them accountable.

Will you join us?

Will you join them?

This could be your business

Disclaimer: Companies listed on The Follow Up are not an endorsement of said company,
but a documentation of statements and actions on racial injustice.

“There comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because his conscience tells him it is right.” — Martin Luther King Jr.

"Protest is not the end of progress, it is the beginning.

I wonder what would happen if all the big companies and celebrities who have showed support on social media came out and used their platform to let activists and protesters speak and be seen?

I stand with Minneapolis. I believe in us. Change is gonna come." — Lizzo

What people are saying about The follow up

"Many talk but very few act when it comes to social issues. The Follow Up is on a mission to dig the actions companies take against racial injustice. What Edmund, Ash, Michael and Kieran are doing with The Follow Up is not only keeping these companies accountable but they are connecting the dots backwards."@5harath

"I've wondered what will become of racial injustice focused posts and press releases over time. Will they be forgotten? Or -- will the companies issuing them follow through? The FollowUp catalogs company promises so that they are not lost as the news cycle changes."

"If companies have the power to shape our culture and society, they also have a responsibility to stand up against the forces that threaten it. Racial injustice has plagued the human race long enough and The Follow Up encourages those in power to take a consistent stand."@SarkisBuniatyan

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Nice Choice!

Thank you for joining us and taking your first steps towards fighting inequality. March with us and continue to make a difference. Check your inbox now to see how you can start taking action.

Your company wants to take a stand against racism but isn’t sure how?

We’re here to help.

As the leader of a company, you hold a position of power with the potential to positively swing the needle of change for racial justice. You can set an example, not only for your employees and their families, but also your customers, suppliers, investors, competitors, and other stakeholders.

Here’s a brief list of to-dos that can form the foundations of your plan:

1. Start the conversation internally. Ask your employees for their honest feedback on how the company could do better. Collect opinions anonymously if necessary.

2. Speak to your black colleagues and ask how you can provide support.

3. Commit to being anti-racist. Make clear, unequivocal statements about your position. Avoid trying to appease racist customers by using unspecific or vague language. You may lose customers, but you will gain others.

4. Introspect. Question your personal biases. Then examine how your internal systems and culture could be perpetuating racial inequality.

5. Educate yourself on racism and racial injustice and encourage your colleagues to do the same.

6. Put in place systems which encourage black employees to speak openly.

7. Work on a set of company values (check out Ben & Jerry’s section on racial justice for inspiration), and then implement these values in the day-to-day running of your business, including relationships with suppliers and customers.

8. Schedule an interview with The Follow Up for one year from now to check in. We’ll help to keep you accountable to your goals.

There will be feelings of guilt, shame, and anger. There will be awkward conversations. This is a necessary part of the process.
Beware of wokewashing - a marketing tactics that sees corporations superficially aligning themselves with progressive causes while perpetuating the issues internally - and optical allyship - making positive statements which don’t go beneath the surface.

Please subscribe below to receive our newsletter for companies promoting racial justice. We’ll be sending further resources to help you make these important changes.

Companies taking a stand

Want to support?

Find out which businesses support the #blacklivesmatter movement and where you can trust your dollar is going towards a good cause.

Own a business?

Learn how you can join the great ones in leading change in your company with The Follow Up consulting and more.

Shop & Support

We partner with visionaries fighting racism every day. Starting this summer you'll have the chance to purchase a limited edition piece of functional art from our network.

So your brand posted about #blacklivesmatter, now what?

Get inspired by our curated collection of diversity policies below.

Want one on one consulting from one of our team? Get in touch.